At the Unaware stage, organisations have limited or no use of data in their decision-making processes. Data is not systematically collected or stored, and there is minimal or no data analysis conducted.
Leaders are generally unaware of the potential benefits that data can bring, and there is no data-driven culture within the organisation. Basic or no data tools are in use, and there is a lack of data skills and knowledge among the staff.
In the Emerging stage, organisations begin to take initial steps towards using data for decision-making. Data collection starts, but it is often inconsistent and unstructured. Basic analysis is performed, usually on an ad-hoc basis.
Leaders start to recognise the importance of data, fostering a growing awareness of its value. Basic data tools are introduced, and staff begin developing foundational data skills and knowledge.
At the Learning stage, organisations regularly use data in some decision-making processes. Data collection becomes more structured and consistent, and systematic analysis is conducted with some advanced techniques.
Leaders actively support data initiatives, contributing to an environment where data is increasingly valued and used. More advanced data tools are employed, and staff enhance their data skills through ongoing learning.
In the Developing stage, data becomes integral to decision-making across the organisation. Data quality is high, and it is well-managed. Advanced analysis techniques are regularly used, providing sophisticated insights.
Leadership is strong in driving data initiatives, and a robust data-driven culture is established. Comprehensive use of advanced data tools optimises data processes, and staff possess a high level of data skills and expertise.
At the Mastering stage, data is central to all strategic decisions within the organisation. Data is optimised and fully integrated into operations, supporting seamless processes. Cutting-edge analysis techniques are standard, leading to innovative solutions.
Leaders are data champions and innovators, inspiring continuous improvement. A deeply embedded data-driven culture fosters a data-centric environment, supported by state-of-the-art data tools and technologies. Staff maintain expert-level data skills, ensuring the organisation remains at the forefront of sector leadership.