Based on your answers for uses your organisation is currently Developing
For uses you scored your organisation 3.9 out of 5
The average score for uses in the benchmark group is 3.3 out of 5
Uses across the sector
Your Current Stage
Developing
All client, activity, output, and outcomes data is routinely collected.
Services/products/campaigns are monitored to show performance on how, when and where these are used by whom.
Services/products/campaigns are starting to be targeted at specific demographics and/or geographic locations in response to better understanding of needs/problems.
Services/products/campaigns are regularly reviewed and adapted in response to data to optimise outcomes.
Beginning to test assumptions on how the organisation has an impact and for whom.
Starting to differentiate between approaches and understand what’s working and what’s not.
Able to differentiate and explain attribution and contribution in evidencing and communicating impact.
Exploring and learning how to measure long term impact.
Data is starting to be used to inform efficiency savings (resources, processes and service/product design).
Can coherently make the case to funders/investors/clients for existing and new services/products/campaigns.
Learning and evaluation is embedded internally and informs both service and staff performance.
Strategic planning and decision making is becoming considerably data informed.
The next stage up for your organisation is
Mastering
Data is used extensively, and in inter-related strategic ways, for a wide range of purposes.
Sophisticated use of analysis delivers insights and predictions to influence service and organisational success.
Evidencing and improving outcomes and impact is a primary focus. Experiments to identify differentiated impact and how to optimise this.
Predict user needs and service/product options based on understanding client behaviours and how to influence these for the best outcomes.
Design and delivery of services/ products/campaigns is optimised at an individual/personal level.
Services and interventions are highly targeted possibly in collaboration with other partners/service providers.
The organisation is embedded in networks of knowledge and research in the context of its work. Partnerships and networks are strengthened through collaborative data sharing.
Use data to increase efficiencies (resources, processes, services/product delivery).
Robust evidence ensures credibility and is used to influence external policy and decision makers.
Learn, evaluate and build knowledge - harness data for continuous improvement of products/services/campaigns.
Strategic planning and decision making is highly informed by data and based on past, present and future analyses.