Based on your answers for uses your organisation is currently Learning
For uses you scored your organisation 2.1 out of 5
The average score for uses in the benchmark group is 3.3 out of 5
Uses across the sector
Your Current Stage
Learning
Collect data to be able to understand and evidence the types of clients/ needs and problems the organisation addresses. Uses both internal and reliable external data sources to do so.
Starting to use data to understand different ways clients initially contact and engage with services over time (or not).
Able to demonstrate activities being delivered for specific types of users across a range of projects and services.
Capturing some outcomes data and learning to measure outcomes consistently.
Starting to capture feedback, monitoring and evaluation data on service/product quality and performance to inform improvements.
Use data for income generation and some forecasting of sales and donations leading to more effective fundraising and commercial income.
Starting to lead conversations with funders and partners using data.
Building internal knowledge and expertise based on the analysis of data and dialogue on how to act on this.
Strategic planning, particularly around efficiency and service development, is becoming more data informed.
The next stage up for your organisation is
Developing
All client, activity, output, and outcomes data is routinely collected.
Services/products/campaigns are monitored to show performance on how, when and where these are used by whom.
Services/products/campaigns are starting to be targeted at specific demographics and/or geographic locations in response to better understanding of needs/problems.
Services/products/campaigns are regularly reviewed and adapted in response to data to optimise outcomes.
Beginning to test assumptions on how the organisation has an impact and for whom.
Starting to differentiate between approaches and understand what’s working and what’s not.
Able to differentiate and explain attribution and contribution in evidencing and communicating impact.
Exploring and learning how to measure long term impact.
Data is starting to be used to inform efficiency savings (resources, processes and service/product design).
Can coherently make the case to funders/investors/clients for existing and new services/products/campaigns.
Learning and evaluation is embedded internally and informs both service and staff performance.
Strategic planning and decision making is becoming considerably data informed.